India premiere for “New Volkswagen” at the upcoming Auto Expo. The world premiere of the new brand design and logo took place at IAA 2019 in Frankfurt
In this new avatar, the presentation of the brand will become more digital, human and more modern. The brand’s visual language will be very different from that projected by Volkswagen to date
The new brand design marks the start of a new era for Volkswagen
At the Auto Expo 2020, Volkswagen, Europe’s largest car manufacturer will be celebrating two major announcements – Volkswagen’s SUV offensive and its new brand design. The brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”. It has a presentation that is powerful, fresh, modern, positive and attractive. Our brand objective is to create a 360° customer experience that is intriguing and contemporary across all channels. The brand’s visual language will be very different from that projected by Volkswagen to date.
The symbol and trademark will be the new logo, which will be reduced to its essential elements and presented with a new design that is flat and two-dimensional. The brand design and the logo aim for high flexibility and are intended for digital applications. It will be more modern, clearer and simple. It would also apply to the new brand signals such as pictograms, typography, colors or layouts.
For the first time, the brand will have a female voice in the sound logo, which will replace the former brand claim.
“The new brand design marks the start of a new era for Volkswagen. Globally, the brand has committed itself towards being carbon neutral by 2050. Over the last four years, Volkswagen brand has taken and implemented bold decisions in almost all areas of its activities. This comprehensive rebranding is the logical consequence of our brand’s strategic reorientation. Now is the right time to make the new attitude of our brand, visible to the outside world”, said Steffen Knapp, Director, Volkswagen Passenger Cars India.
Our aim in the future will not be to show a perfect advertising world but to create an amalgamation of more human, lively and authentic stories through our communication channels.