If you’ve been following the digital music business, you know that territories in South Asia are rapidly increasing in streaming subscribers across platforms. While TuneCore can help artists get heard on global platforms like Apple Music and Spotify that also cater to Indian music fans, we’re always looking for new ways to give creatives an entrance to local streaming services, too.
That’s why TuneCore is excited to announce its partnership with Hungama, India’s leading digital entertainment company. Hungama Music has made a major splash in the Indian music market, showcasing the best in Bollywood, Regional (Telugu, Bhojpuri, Tamil, Malayalam and others), and South Asian music. The continued success and growth of streaming is due in part to the Hungama Network’s popularity – Hungama Music (for music streaming) and Hungama Play (for video streaming) boast over 65 million monthly users.
Hungama Music users have access to a library of over 15 million songs and music videos in 20+ Indian and international languages. Hungama Music is also the first and only streaming service to offer a loyalty program (Hungama Rewards) that allows users to earn coins for every action taken on their platform, which can be redeemed for merchandise and digital experiences.
Hungama Music also offers users a Mood Discovery feature, designed to drive discovery based on preferences – Mood, Tempo, Language, Genre or Era.