NYF Launches 2 New Specialty Awards, The Signal and The Pivot
NYF’s Creativity From the Other Side with David Sable interviews McCann Worldwide Global Creative Chairman Rob Riley
New York Festivals International Advertising Awards® is now open for entries for the 2021 competition.
In a year marked by an avalanche of upheaval within the industry, NYF opens for entries with two new specialty awards created to celebrate work initiated in this year of dramatic change.
The Signal Award will honor campaigns produced in this incredible year of noise that cuts through with the strongest signal about the unprecedented issues of 2020. NYF’s Pivot Award will honor work that demonstrates the most challenging, effective, creative PIVOT of a pre-pandemic plan to a new creative plan that bravely delivers ROI in this extraordinary year.
“As always NYF is about celebrating the work. Our goal is to provide categories that reflect the evolving industry trends and honor break-through creative work emanating from around the globe,” said Scott Rose Executive Director, New York Festivals Advertising Awards. “The work created this year illustrates empathy, imagination, and intelligent execution under unique circumstances. We believe this new work merited specialty awards designed to reflect the challenges of the year and showcase their excellence.”
For 2021 New York Festivals updated its diverse category roster to include additional opportunities to honor creative work within the following Category Groups: Craft, Health and Wellness, and Financial Advertising. These expanded categories provide the opportunity to showcase the global work created within the industry today. To view the 2021 Category roster visit HERE.
The creative partnership with Senior Advisor to WPP David Sable will continue for 2021’s competition. NYF’s video series Creativity From The Other Side kicks off with a riveting interview with Rob Reilly, Global Creative Chairman of McCann Worldgroup. Previous interviews in the series include industry icon and Chairman Emeritus, DDB Worldwide, Keith Reinhard; VP, Executive Creative Director at VMLY&R NY, Nathalie Brown: CEO, Founder at Puris & Partners, Martin Puris; VP Brand Marketing & Digital at Fiverr, Duncan Bird and more.
The New York Festivals Advertising Awards competition receives entries from over 60 countries and are judged by 400+ members of NYF’s Executive Jury and Grand Jury who collectively cast their votes to select the World’s Best Advertising.
The 2021 Executive Jury and Grand Jury panel selection process is in progress. Executive Jury sessions will convene in June. The Executive Jury, an elite panel of Chief Creative Officers, and the Film Craft Executive Jury will choose the winners from the Finalist entries selected by the international online Grand Jury. All Financial entries will be judged by a prominent international Financial Executive Jury.
The deadline to enter the 2021 New York Festivals Advertising Awards is February 26, 2021. To enter please visit: HERE.