Starting today, we’re giving you the option to hide like counts on all posts in your feed. You’ll also have the option to hide like counts on your own posts, so others can’t see how many likes your posts get.
This way, if you like, you can focus on the photos and videos being shared, instead of how many likes posts get.
You can hide like counts on others’ posts by visiting the new Posts section in Settings. This control applies to all the posts in your feed.
You can also choose to hide like counts before sharing a post. You can turn this setting on or off, even after it goes live. People want more flexibility, so we thought it would be important to give people the option. In the next few weeks you will see both of these controls come to Facebook.
Collaborating with experts and creators
What one person wants from their Instagram experience is different from the next, and people’s needs are changing. We’ve been working closely with third-party experts to better understand how to empower people, build self-awareness and shape a more positive experience on Instagram.
We’re also funding more external research about people’s experiences on Instagram, and how we can improve our policies and products to support our community. We’re currently requesting research proposals from global academics and non-profits. If you’re interested you can find more information here on how to submit.
In India, we also recently collaborated with the Young Leaders for Active Citizenship (YLAC) to initiate the fifth edition of the ‘Counter Speech Fellowship’, a program that engages creative teens to use the power of visual storytelling to start meaningful conversations on issues that are important to young citizens around the world. This includes the themes of bullying, diversity, mental wellbeing and gender equality.
Changing the way people view like counts is a big shift. We’ll continue working on new ways to give people more choice, so they feel good about the time they spend on our apps.