StockGro, one of India’s leading investing and trading platforms partnered with Socio Spy Media, Mumbai-based advertising, marketing & management firm to design and lead a special Women’s Day campaign – #WomenWhoGro.
Starting March 01, the campaign will go on till today, Women’s Day (March 08) on StockGro’s Instagram profile & YouTube channel via reels & shorts respectively.
Investment and trading are still being fairly dominated by cis-males, and women taking up asset management and investment decision is still quite overwhelming for many. Therefore, the idea of this campaign is to highlight the stories of brave, independent, and fearless Indian women who took strong and pathbreaking decisions in their life. Aligning with the essence of the brand, StockGro, the campaign aims at inspiring women to be financially independent.
StockGro is a trading and investment app where one can learn about investing before they put in their real money. It is for beginners who want to learn, but fear losing money. StockGro with Socio Spy Media aims at creating awareness about the importance of women managing their finances and making informed investments. The campaign featured stories of women like Priyanka Chopra, Namita Thapar, Vineeta Singh, Falguni Nayar, Radhika Gupta, Kiran Mazumdar Shaw, Vani Kola, and Indra Nooyi.
Making it easy to consume and understand the details in under 60 seconds, the team at Socio Spy Media focused on creating informative and intellectual Instagram reels. The campaign thus far has ignited a great spark amongst the StockGro community and will be successful in creating awareness and enabling financial literacy.
Minesh Santani, founder, Socio Spy Media, said, “We are happy to partner with StockGro for this campaign. Being a young and fast-growing agency, this is one of our milestone projects. Having worked with various fintech clients since our inception and possessing an edge in creating content IPs for the likes of CoinDCX, Groww, etc., we were confident about the success of this campaign from day one. Creating awareness, debunking myths, and encouraging responsible trading have always been some key objectives of most of our fintech campaigns. Would like to thank my force at Socio Spy Media, who worked day in and day out for this. Thanks to Bhavesh, Ruchika, Riya, Ritesh & Sahil for helping us bring this to life. Looking forward to creating a more positive outlook on this industry by creating unique content IPs.”
Shewali Tiwari, Marketing Lead, StockGro, said, “People always stereotype women for not being good with money or finances. Under #WomenWhoGro, we wanted to change that perspective and put forward these stories of female global leaders and inspire young girls through the series. We were happy to connect with the Socio Spy Media team. I am glad that the campaign is taking good shape, and we are a step ahead in enabling financial literacy in the country”