The 11th edition of TRA’s Brand Trust Report 2022 was launched today listing India’s 1000 Most Trusted Brands of the country.
The annual study is an outcome of a research conducted in 16 cities among 1617 consumer-influencers between December 2021 and March 2022. TRA uses its proprietary Brand Trust Matrix to measure trust held in brands and Indian Statistical Institute is the methodology partner for the research.
The Category leaders Sony Entertainment Television (All India rank 11) leads in Hindi GEC, Zee 24 Ghanta (All India rank 46) leads in Bengali TV News, Zee News (All India rank 91) leads Hindi TV News, SITI (All India rank 244) leads in Cable Network. The Hindu (All India rank 302) leads among English Newspapers, ABP Majha (All India rank 320) leads in Marathi TV News, Discover (All India rank 322) leads in Factual Entertainment and Bartaman leads in Bengali Newspaper.
Other leaders include Business World in Business Magazines, Outlook in English Magazines, NDTV in English TV News, Rajasthan Patrika in Hindi Newspaper, CNN leads in International TV News, Zee Bangla in Bengali GEC, Sun TV in Channel Cluster, Eenadu leads in Telugu Newspaper, Wise TV in Live Transit TV, Star Sports in Sports Channel, Desh in Bengali Magazine and HBO in English Movies.