By the Gram, India’s first One-stop Content studio for Luxury, Fashion & Films, founded in March 2018 expands with a revenue increase of 16 times since its inception.
Founded by the young and dynamic femme trio Aaliya Amrin, Danisha Kohli and Eman Batliwalla, BTG touched the revenue of 40 Lacs in its first year with 55 projects and since then has mapped a remarkable 16 times growth in 4 years with close to 25 clients and a team size of 30 full-time employees (approximately) in Mumbai and 50+ freelancers currently.
By the gram caters to clients worldwide, currently operating out of 15+ cities with trusted remote teams and producers working on productions of all sizes and scales. Apart from India, having their major bases in Hong Kong, the United Kingdom, and the United States, BTG intends to illustrate their expertise in Dubai as well. Considering the impressive growth trajectory the Founders expect to touch twice the current revenue by End of 2023 by their 5th Anniversary year.
“Back in 2018, Danisha, Eman, and I started this venture with merely an idea to fill a gap in the market, we weren’t totally sure how well it would sell.” said Aaliya Amrin, one of the three Founders at BTG. “We are all a bit overwhelmed by the current rate of growth. We’ve come a long way since broadening our clientele globally. With bigger and better plans in the works, we look forward to working more closely with our existing brands while also building new ones on our journey.”
Eman Batliwalla, Co-founder at BTG, conveyed her gratitude for the success by saying, “Very delighted working with my two partners and whole team and how we have come so far from the day we started.We have evolved significantly since beginning with 30 brands and progressing through various industries and specially setting ablaze with our OTT driven initiatives and campaigns. We hope to continue growing and contributing our expertise to upcoming new age content.”
“Having a creative eye, working tremendously into it and seeing the results bloom everyday, it only makes my heart fill with gratitude. Our creative team works tirelessly to come up with out-of-the-box ideas for ever-changing trends of our industry. My team and I are really looking forward to working on creating more Innovative and creatively trendsetting content.” said Danisha Kohli, Co-founder at BTG.
With an aim of exponential growth in both India and global markets by the end of December 2022, BTG is all set to work from brand identity to content development, from visual direction to production, from luxe editorial concepts to new OTT productions. They also aim to increase their team strength and solidify their base in London and LA this year and next.
BTG has produced over 300 films, and 2000+ hours of content in the last four years. It is the preferred OTT, Bollywood, and luxury brand partner in India, with clients including Dharma Productions, Tiger Baby, Netflix, Prime Video, Nykaa, Lakme Fashion Week, Roy Kapur Films, Bumble, TATA Cliq Luxury, Lodha, and many more.