SUGAR Cosmetics, India’s leading omnichannel beauty brand and a cult favorite amongst Gen Z and Millennial consumers, proudly concludes its empowering initiative, the #NotSoSmallBusiness campaign, with a heartening video featuring seven exceptional women entrepreneurs.
The campaign aimed to spotlight the inspiring stories of these women who own small businesses and are making significant strides in their respective fields.
The featured entrepreneurs and their ventures are as follows:
Pankaj.co – Jutti by Riya
Vibes (Aroma Candle) by Srilekha
Dhaga Life (Make Jute Bags) by Usha, Bansari, and Ishita
Edin.Life – Pickles by Sravanthi
Knitted Hopes (Kiroshia Earrings) by Smriti
Art Soul Studio by Harshita
Sante Food (Chocolate) by Rucha
These entrepreneurs have not only been featured on SUGAR’s Instagram but have also received support from the startup community.
Campaign Video Link – https://www.instagram.com/reel/C4QQj_UIpsG/?igsh=d3d0eTYxbWNuZ3pq
These remarkable women not only shared their stories on SUGAR’s Instagram but also received crucial support from the startup community. The campaign’s concluding video, features Vineeta Singh, CEO of SUGAR Cosmetics, expressing her gratitude and urging everyone to support these entrepreneurs by making purchases from their businesses.
Vineeta emphasized the collective power to uplift these businesses and encouraged the audience to contribute to the growth of these enterprises. SUGAR Cosmetics remains dedicated to supporting women in their entrepreneurial journeys and promoting a community of strong, independent businesswomen.