Rolls Out Multi-Touchpoint Campaign Across IPL, CTV, and Digital
Mumbai, 12th May 2025: Madison Media Alpha, a unit of Madison World, has been appointed as the Media AOR for Zouk following a multi-agency pitch. The agency will manage the brand’s traditional and digital media mandates, helping Zouk scale its presence across key consumer touchpoints.
The appointment comes at an exciting time, with Zouk’s high-impact brand campaign already live across major platforms, including the ongoing IPL, Connected TV, Google, and Meta. The campaign marks a significant media push for Zouk as it looks to expand its footprint and connect with younger, style-forward, and conscious consumers at scale.
Zouk is a Handcrafted, Proudly Indian, 100% Vegan lifestyle brand that blends bold Indian prints with modern-day functionality. From laptop-friendly office bags and stylish slings to travel-ready luggage and backpacks, Zouk’s products are designed to make everyday life easier—while celebrating culture, design, and individuality.
Disha Singh, Co-founder, Zouk on the association with Madison Media Alpha, says “We’re excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign across IPL, CTV, and digital. With Madison’s strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk’s position as a Proudly Indian, 100% Vegan lifestyle brand.”
Vikram Sakhuja, Group CEO, Madison Media & OOH, says “We are delighted to partner with Zouk, a brand that stands at the intersection of innovation and style. This collaboration is a perfect fit our expertise in creating data-driven, creative media strategies. Our goal is to elevate Zouk’s presence and amplify its voice in the market, helping it reach new heights by connecting with conscious consumers who value both fashion and sustainability.”
Madison Media, India’s largest homegrown communication agency, is the World’s 4th Largest Independent Media Agency as per RECMA. At E4M’s Media Ace Awards, Madison Media won the title of, ‘Independent Agency of the Year 2024’, the agency also won TV Media Agency of the Year for the 5th consecutive at the E4M Prime Time Awards 2024. The agency is ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner in addition to winning over 300 awards since the last 2 years.
Zouk is a proudly Indian, 100% vegan lifestyle brand offering bags, wallets, luggage, and accessories. Rooted in traditional Indian craftsmanship and blended with contemporary design, Zouk has redefined everyday bags by infusing them with thoughtful aesthetics and modern functionality. The brand beautifully balances tradition with innovation—delivering stylish, purposeful products that resonate with today’s conscious consumers. Founded in 2016, Zouk is a digital-first, direct-to-consumer (D2C) brand based in Mumbai. It operates in the USD 17 billion online fashion and lifestyle market, reaching customers through its website, app, and leading marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. With a growing online and offline presence, Zouk serves 15 lakh + customers across India and beyond. Backed by Titan Capital and the founders of Beardo and Mamaearth, Zouk is a seed-funded, profitable business experiencing rapid growth.
