The shortlists for the U&AP Asia Pacific Tambuli Awards that were announced recently see Lowe Lintas + Partners, India as the agency with the maximum shortlists from India.
With 16 shortlists, Lowe Lintas + Partners leads the tally out of a total of 74, from countries in the APAC region including China, Thailand, Vietnam, India, Manila, Malaysia, Philippines, Korea, etc. The shortlisted entries of Lowe Lintas + Partners include work done for clients like Hindustan Unilever Ltd., Havells India Ltd., and Tata Global Beverages Ltd. These span the categories of Advocacy, Branded Content & Entertainment, Family-Oriented Brand, Insights & Strategic Thinking, Promos & Activation, Regional Brand Development & Television.
With this performance, Lowe Lintas + Partners continues to assert its dominance in the Asia Pacific region as the ‘Most Effective’ agency. With effectiveness at the core, the U&AP Asia Pacific Tambuli Awards honors brands that deliver results and promote social good— brands from around the world including China, Thailand, Vietnam, India, Manila, Malaysia, Philippines, Korea, etc that celebrate human truths, inspire purpose, and effect real change.
Speaking of the achievement, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said: “We’re proud in the way India has been represented at another regional platform. Tambuli is a special award show for us as it not only measures the success of brands delivering business results but also its contribution to bring about a social change, something that we consciously practice on every brand that we work on. We look forward to the turning some of these into metals on the awards day.”
The shortlisted entries from the agency include:
Organized by the School of Communication of the University of Asia and the Pacific, Tambuli Awards follows a case study approach in recognizing both the business and societal values of marketing communications campaigns, the awards honor entries that prove that the campaigns resulted not only in increased profitability but also to the betterment of society.