India’s leading ad network DGM India today signaled a business and organizational reinvention with the reveal of its new brand identity, underscored by a new logo that signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising. DGM India has an undisputed market leadership in performance marketing, running or managing 90% of all performance marketing campaigns in India.
DGM India is part of SVG Media, the largest Indian digital media network. SVG media has consolidated the India business of 2 companies – DGM & Network Play into a single unit – DGM. The new brand identity also reflects this consolidation.
DGM India today said that it has organized its business into five distinct business verticals, each of which is focusing on an cutting-edge innovation strategy for growth. The CPL (cost per lead) vertical caters to the offline businesses and it integrates call center & CRM support with online advertising to deliver hot leads to advertisers. The GoVentures unit has a very sharp focus on giving advertising options to advertisers operating in the newly developing on-demand hyper local services by helping clients source leads through various DGM-owned B2C marketplaces. DGM’s other business verticals are CPS (Cost Per Sale), Display and DTH advertising. The company is also offering videos and content for brand advertisers as part of its Display vertical offerings.
Speaking about the new brand identity, Anurag Gupta, Founder & MD, DGM India said, “Today’s launch of our new brand identity marks the beginning of the next phase of our journey. With digital advertising as our DNA, we are today ready to push the innovation frontier as we seek to redefine its boundaries whilst operating profitably at a very large scale.”
The New DGM India logo
DGM’s new logo, designed by a Canadian freelance designer is a customized font type with a colorful tree/branch connected to the “D”. The colorful tree conveys that the brand is vibrant and young yet mature and rooted. It also reflects that the brand is bright, creative and growing, with a strong sense of network. The Open D signifies the vision of the company to redefine the boundaries of digital advertising.