A global creative studio for brands and agencies
Mobile marketers combine technology and art to create breakthrough mobile advertising experiences
Opera Mediaworks, the first mobile ad platform built for brands, today announced the launch of its global creative studio, Opera House. With more than 60 well-known creative innovators and mobile marketing masterminds spread across the globe, Opera House arms brands and agency leaders with solutions and services to fulfill and test their mobile storytelling goals in a brand-safe and premium environment.
Opera House is comprised of professionals spanning the world’s top markets across North America, Northern and Southern Europe, Africa, Latin America and Asia. Notable customer participants in the studio include brands such as Carl’s Jr., Adidas, Lenovo, Walt Disney Studios and award-winning creative agencies 72andSunny and TBWA\Chiat\Day.
Global mobile ad spend will reach $100 billion in 2016 and will account for more than half of all digital ad expenditure for the first time, according to eMarketer. As the market hits these milestones, advertisers are challenged with how to deliver compelling mobile-first creative with strong stories that can capture a consumer’s attention in a matter of seconds. Mobile advertising technology has finally reached the point where it can power creative executions and experiences that deliver the results that premium brands are seeking.
“Opera Mediaworks is committed to helping brands maximize their creative impact — combining the best of art and technology,” says Will Kassoy, CMO, Opera Mediaworks. “Opera House serves as the perfect conduit to combine highly interactive videos and rich-media ad products in the ecosystem, intertwined with precise data-driven audience targeting and the power of storytelling to deliver breakthrough marketing at scale.”
