Havas Media Group India has won the Integrated Media mandate of FoodCloud.in which will include Print, TV, Radio, Outdoor and Digital duties in a multi-agency pitch.
The account size is estimated at about INR 25crores and will be handled from the Gurgaon office.
FoodCloud.in is the go to website for food lovers and delivers a gourmet meal of your choice, on your dinner table or at your office – for you alone or for a whole group of people. It goes a step further and makes the food ordering experience, different, easy and fun – like never before! Currently operating in the Delhi NCR region, the delightful FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting. You can choose your cuisine or chef from a selection of International, Indian, Desserts, Health Foods, Condiments and Beverages and place the order online, pay online or opt for cash on delivery; and then, await and enjoy!
Vedant Kanoi, Founder and CEO said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximize communication with an agile strategic approach. We see them as partners on our growth path.”
Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India & South Asia, said, “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. Am delighted to add yet another innovative and entrepreneurial client to the Havas family.”
“Food is engaging – whether you dine alone or have company. Sharing and recommending are highly characteristic of this category. Our blend of analytical customer understanding and integrated media with digital focus capabilities give us the edge to help scale the FoodCloud.in experience. Havas Media has clearly become the preferred destination for the new age clients and we are very happy about that”, concluded Mohit Joshi, Managing Director, Havas Media Group India.