Agency network picks up six trophies and two highly commended
The title was awarded at a ceremony at the Grosvenor House Hotel in London last night where the agency picked up awards for its work on Bose, Dell, P&G, Shell and Sony. Campaigns for Bose and VW were also highly commended.
MediaCom client, Shell, were also named International Advertiser of the Year.
The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest coordination of multi-local advertising strategies.
The success at the awards follows a strong performance at shortlist stage, where MediaCom was recognised as the best-performing media agency network with 13 different campaigns securing 31 shortlist places in total.
The win maintains MediaCom’s impressive historical performance at global media awards competitions. Over the past seven years it has now been named Agency Network of the Year at the M&M Global Awards an unprecedented five times including 2009, 2010, 2011 and 2013. Earlier this year, the agency was the most awarded media agency at the Cannes Advertising Festival, picking up seven Media Lions. MediaCom also won Agency Network of the Year at the Festival of Media Global in 2010 and 2012.
Stephen Allan, MediaCom Worldwide Chairman and CEO, said, “I’m thrilled that so many of our cross-market campaigns have been recognised at the 2015 M&M Global Awards. This success, following closely on the heels of our wins at Cannes, is testament not only to our innovative people and forward-thinking clients, but also to our recent repositioning as The Content + Connections Agency. Core to that progression is our application of systems thinking which has been ingrained into every one of our staff around the world to ensure a global consistency in planning excellence regardless of geography. I’m delighted to see all our hard work is paying off on behalf of our clients, helping to create real results for their businesses. Congratulations to the entire One MediaCom team!”
MediaCom India’s much awarded campaign Whisper #touchthepickle was a winner in two categories : Best Content Creation and The Effectiveness Award. This campaign has been lauded across international and local awards, including wins at the Cannes Festival earlier this year.
Other winning campaigns at M&M Global were:
The Effectiveness Award: P&G Whisper: #touchthepickle
Best Use of Mobile: Sony Z3: Superiority Complex
Best Partnership Award: Bose: #listenforyourself
Best Content Creation: P&G Whisper: #touchthepickle
B2B Campaign of the Year: Dell: Take IT Easy
International Creativity Award: Shell: Power of Sport
MediaCom’s highly commended campaigns were as follows:
Best Use of Video: VW: Ready, Set, Gooolf!
Best Use of Social Media: Bose: #listenforyourself