Brand Centre launch kicked off with adidas Uprising, a campaign inviting the citizens of Bengaluru to live their passion for sport
adidas has opened its biggest Brand Centre in the country, located at Indra nagar, spanning at 5,000 square feet over two floors. The Brand Centre brings together cutting edge sportswear and sports inspired street wear label under one roof, taking the adidas retail experience to a whole new level.
The opening of the brand centre was marked with the launch of adidas Uprising, a unique campaign inviting athletes and sports enthusiasts of the city of Bengaluru to take to the sport they are or have been passionate about. Sporting icons and adidas athletes Virat Kohli, Sania Mirza, KL Rahul, Unmukt Chand & Saurav Ghosal, joined the adidas Uprising by taking to their field of sport to encourage maximum participation from the city.
Talking about the launch, Damyant Singh, Sr. Marketing Director, adidas India said, “This brand centre in essence serves as the adidas capital for Bengaluru. This is a brand statement, a hub for sports enthusiasts and streetwear hounds in the city, and will give consumers the opportunity to experience the entire breadth and depth of the adidas brand in a sports performance-led environment.”
He further adds, “adidas Uprising is a great endorsement of Bengaluru being the first-choice destination for adidas to launch the biggest statement store. Bengaluru is the hub of sporting activities and has some of the most brilliant sports persons across all the major sports played in the country today. adidas continues to cultivate this rich sporting heritage by inviting the people of Bengaluru to come out and play, and further inspire to build an even greater sporting culture in India. We plan to take this movement to Delhi and Mumbai in the coming months and other key cities in the future.”
The adidas Brand Center offers a range of unique interactive elements that will provide consumers with a truly special retail experience. The Brand Center shall have a special football zone complete with astro-turf flooring, iconic boots and European club jerseys, which can be personalized providing an immersive retail experience for football fans and consumers.
The adidas running zone features shoes classified on the basis of a runner’s foot movement, which can be further analyzed by understanding his or her gait. The brand centre will be the epicenter for everything around adidas running in Bengaluru with an interactive map showcasing the runs happening in the neighborhood with the aim to connect new runners with active running communities in the vicinity. Also periodic sessions with adidas running experts, part of the ‘adidas Wolfpack’ to answer all the questions related to running.
adidas will play host to plethora of high-profile and interactive sporting events all day on September 27th, 2015 and capture the spirit of uprising by inviting people of Bengaluru to participate, compete and perform. adidas Uprising includes series of sporting activities & eventinspired by street culture – Athletics, Badminton, Basketball, Cycling, Squash, Cricket, Football, Running, Training, Tennis, Rugby, Skateboarding and Beatboxing.