Times Card has wrapped up the Mumbai Metro in its own colours. It recently launched a “Do More ofWhat You Love” campaign. Times Card, since its launch in February 2012 has been leading the entertainment co branded card segment with amazing offers in the dining and movies space across 9 key markets in India. The card offers 25% discount on movies booked via the card as well as over 20% discount across a 1000 dining outlets.
With nearly 3 lac customers on boarded, it is fast expanding its breadth across markets and gaining significant traction in the young professionals, 25-34 year segment. The Times Card audience belongs to an urban landscape and hence the card showcases offers that they aspire for. The first leg of the OOH campaign has been initiated in Mumbai in the Andheri to Ghatkopar metro where there will be multiple voice messages about the brand attributes and offers along with a train wrap and outdoor communication at the stations. The creative idea was to remind the audience about the great savings on entertainment that they could avail through the card thereby allowing them to do more of what they love.
Speaking about the campaign, Archana Vohra,Vice President and Business Head, Times Internet, said that the campaign is derived from customer feedback that while they enjoy all the fun things like eating out, movies and shopping they often land up over spending on these.
“Times Card is a Young Turk card that offers great dining and movie deals. Its aimed at giving discerning customers a bang for their buck by allowing them to do more or spend more on what they love without feeling guilty. The card is built around entertainment privileges in the city and aims at making a whole lot of places in the city accessible via best in class deals,” she adds.
“Speaking on the campaign Mr. Parag Rao, Business Head – Card Payment Products, Merchant Acquiring & Marketing, HDFC Bank, said that “At HDFC Bank, enhancing customer experience is at the core of all our products, services, initiatives and partnerships. Times card is a result of the Bank’s partnership with The Times Group and is targeted at meeting the changing needs and desires of the urban youth customer segment. They can use this card to make purchases while availing great value in the form of discounts and rewards. This campaign revalidates the proposition effectively.”
TimesCard was launched in association with HDFC with two variants – Platinum and Titanium. The cards have concentrated on the entertainment space and more specifically movies and dining across top cities (Mumbai, Delhi, Chennai, Pune, Bangalore, Calcutta, Hyderabad, Ahmedabad and Chandigarh).
The cards have done exceedingly well notching a high rate of adoption in the HDFC card portfolio, and with the campaign, the partners are hoping to achieve even larger engagement. The platinum variant of the card also offers lounge benefits across cities.