Push Integrated Communications Pvt. Ltd. has bagged the mandate to handle creative duties for MM TV Ltd, – Malayala Manorama’s television channel business – following a multi-agency pitch. The account will be serviced from the Bangalore & Cochin offices of Push Integrated.
MM TV Ltd., the organisation’s television business offers viewers Manorama News, Kerala’s No. 1 news and infotainment channel, and Mazhavil Manorama that is among Kerala’s most popular General Entertainment Channels.
The mandate awarded to the agency – thanks to their strategic & creative leadership across integrated service platforms – was based on the incisive and insightful creative campaigns developed for the two channels.
Commenting on the development, Anil George, Chief Executive Officer of MM TV said, “We are happy to have signed Push Integrated Communications Pvt. Ltd to handle our creative duties. They have done some great work with brands and also came out as the best at the pitch. Shree, Anil and team are a very creative lot and we liked their creativity, energy and enthusiasm. They are excited too, to do creative work for the MMTV Network – Manorama News, Mazhavil Manorama, Mazhavil Manorama International and Mazhavil Manorama HD.”
Sharing his views on winning the mandate, V.A Shrikumar, Managing Director of Push Integrated Communications said, “I can trace my relationship with Malayala Manorama to the time I had chosen the field of branding and marketing communications. Manorama had a role to play in lining up my first client, and further on, in crafting my career itself. When the pitch document for MMTV came to me, it was a feeling of déjà vu. When the teacher calls upon the student to play a role in ideating and designing his future contributions to society, it is a moment of great pride. This empowerment also comes with greater responsibility. We understood the DNA of the brand and our solutions, both creative and strategic, found resonance with team MM TV. I am looking forward to our work for MM TV hitting the media landscape. It would be a moment I will cherish forever.”
Anil Rajgopal, Chief Executive Officer of Push Integrated Communications said, “The opportunity to work with the one thing constant in your life as a Malayalee, Malayala Manorama, is both inspiring and humbling at the same time. Manorama TV is the stallion that is showing its pedigree by covering great distances at the speed of light. To be given the opportunity to build on its aura as their communication and strategic partner is a huge responsibility. We were asked to showcase our thinking on two contrasting properties, one on Mazhavil and one on Manorama News. It is an honour that the same work we presented for the pitch is going into a multi-media campaign. MM TV is not just a business win for us at Push Integrated. It is an endorsement of our thinking and creative ability by one of the most respected banners in the country.”
The Kerala based Malayala Manorama Company Ltd. is one of the largest and most reputed media groups in India with a diverse portfolio of leading brands across print, online, radio and television.