Indian Institute of Management Bangalore announces a three-day Executive Education Program in Media and Entertainment. The program is targeted at potential leaders in an existing entertainment or media business or new media entrepreneurs, content creators, media and entertainment industry executives, financiers, marketing executives, consultants, talent managers, vendors, production house managers and directors, executive and line producers, distributors and exhibitors.
Starting 14 December, the program involves 3 days of classroom workshops, exposure to various case studies and work-based assessment. The program has been conceived and designed by Prof. S Raghunath, faculty, Corporate Strategy & Policy, IIMB. Dr Raghunath also offers an elective course on Strategic Management in Film and Television Entertainment Industry in the Executive Post Graduate Program. He has written case studies on topics that include leadership and management challenges in film, TV, animation, gaming and entertainment business. “The program is designed to provide insights into the strategic issues facing the media and entertainment industry, help participants build business plans and raise finance for new projects and give them an opportunity to network with other media and entertainment professionals,” says Prof. Raghunath.
Ashwin Parulkar, media professional, observes: “A high impact program like the one offered by IIMB effectively imparts a granulated understanding of business cases into strategic management of media. It is a well-balanced program that creates excellent networking opportunities and focused learning.”
The 3-day program, starting Dec 14, aims to help participants cope with the challenges and access opportunities based on changes in technology.