This month, with love and romance in the air, brands bring out innovative campaigns to make emotional connect with their consumers.
Breaking away from the cliché of roses and chocolates, this Valentine’s Day, Animal Planet celebrated the most pristine form of love and together in the wilderness. Building its new digital campaign, Animal Planet connected its fans with the animal kingdom on Facebook. The channel, through its most wonderful collection of wildlife photographs invited fans to express their love.
Animal Planet admirers could pick their favourite valentine card and dedicate it to their loved ones by tagging them in the comments or by sharing it on their wall – heart emoticon <3 #AnimalValentineCard.
Commenting on the digital initiative, Rahul Johri, EVP & GM – South Asia, Discovery Networks Asia-Pacific said, “Animal Planet celebrates the bond between animals and humans through it gripping content. Valentine’s Day is a great occasion to communicate this relationship and rejoice with its viewers. #AnimalValentineCard is a unique digital initiative and viewers have responded to it with supreme response.”
Some of the comments on the page included:
“How Beautiful They Are With Each Other, Thanks Animal Planet For These Lovely Moments”
“Real Love in Earth Without Any Expectations”
“Let’s Explore The World Together”