Arena Media a part of Havas Media Group, today announced the win of Bagrry’s India Limited – one of the leading brands of breakfast cereals and health foods in the Indian subcontinent.
The brand was won after a multi-agency pitch. The Integrated Media mandate will include traditional as well as digital and mobile duties. The account will be handled from the Gurgaon office of Arena.
With a tagline of ‘Let’s put health first’, Bagrry’s has been a pioneer for products such as muesli, oats, bran and a whole range of healthy foods, Made in India for India. For 25 years the brand has helped consumers follow a fit and healthy lifestyle.
Aditya Bagri, Director, Bagrry’s, commented, “As India’s Health Food FMCG we are dedicated to creating products that are cherished by customers – not viewed as a mere necessity. Arena instinctively understood our passion, vision and forward thinking. Arena has the credentials, strengths and focus to build platforms of connect and relevance, across media. They also have a good understanding of the Indian customer who is today driven by quality. ”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, speaking on the appointment said, “The Indian consumer’s dependence on packaged foods has increased and health awareness has constantly been on the rise. The Bagrry’s group has played a meaningful role in customer’s lives over the past many years; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of a yet another innovative and pioneer Indian brand.”
Mohit Joshi, Managing Director, Havas Media Group, India, explained, “Wellness ranks high as an emerging industry and Bagrry’s is perfectly positioned in that domain. At play will be Havas Media Group’s integrated media skills centered on digital-mobile and the Meaningful Brands framework which together will map the brand chart for Bagrry’s. We look forward to working with the team.”