– Hero MotoCorp Ltd drives away with the Automobile Disruptor of the Year
– Hindustan Unilever Limited bags the CSR Disruptor of the Year
– Union Bank of India wins Banking Disruptor of the Year
Bloomberg TV India, the nation’s leading English business news channel presented ‘Disruptors Awards 2016’ at Sahara Star, Mumbai. The winners were felicitated with various awards and the ceremony also witnessed an elite list of personalities from the corporate world to honour outstanding contribution of creative minds from the advertising and marketing industry.
The Disruptors were awarded basis their exceptional campaigns and achievements within the industry. These awards are envisioned as first-of-its kind by a reputed business television channel to salute the industry’s innovations and commitment that help organisations compete in today’s economy.
The accolades were given across 14 categories to the best and the most deserving contributors within the industry. The winners include Hero MotoCorp Ltd for ‘Automobile Disruptor of the Year’ followed by Hindustan Unilever Limited who won the ‘CSR Disruptor of the Year’ award. Union Bank of India received Banking Disruptor of the Year while Mr. Anand Mahindra, Chairman and Managing Director of Mahindra & Mahindra Ltd was honoured the Personality of the Year – Corporate India – Advisory Council Award and Amitabh Kant Chief Executive Officer of NITI Aayog was honoured Personality of the Year –Government – Advisory Council Award.
On the occasion, Mr. Alok Nair Executive Vice President and Business Head, Bloomberg TV India said, “It gives me immense pleasure to congratulate all winners of the ‘Disruptors Awards 2016’. I would also like to extend my heartfelt thanks to the Brilliant Jury members for their time and valuable guidance during the shortlisting round. This was a great journey in terms of learnings for the jury & us as we sat through various presentations & campaigns. The amount of disruptive work happening today makes us proud. We at Business Broadcast News Pvt Ltd are excited to create a first ever platform that recognises disruption in the advertising and marketing.” Business Broadcast over the last one year has been constantly engaging with disruptors across through special content such as E INC, Deal Street, Rising Stars, Invest In India, Live Your Passion, Trailblazers etc & many more.
He further added, “We truly believe that disruption is not only the new normal but a necessity for any business today. Disruption will aid clients to position better in a fiercely competitive market place where consumers have multiple options. The Disruptors Awards & Dialogue on Disruption shall be continuity across our platforms and we look forward to interesting conversations with disruptors of our times. Stay Tuned! ”
The highlight of the evening was an exclusive dialogue on Disruption between Acharya Balkrishan Ji-Managing Director-Patanjali Ayurved & Siddharth Zarabi, Executive Editor –Bloomberg TV India. During the session, Acharya Balkrishan Ji shared insights on how Patanjali has already disrupted the market in a short span of time & captured the imagination of consumers resulting into envious growth of the company & its valuations.
The panel that selected the winners from the top contenders in each category comprised of experts like Sam Balsara, Chief Managing Director – Madison World and Anita Nayyar, CEO India and South Asia – Havas Media, a part of advisory council. It was followed by the jury team of – Bobby Pawar, Managing Director & Chief Creative Officer – Publicis South Asia, Rachanah Roy, National Creative Director – Concept ,Siddharth Banerjee, Sr. Vice President Marketing- Vodafone India, Sanjay Tripathy, Sr. Vice President Marketing, Product, Digital & E-Commerce – HDFC Life, Gayatri Yadav, Executive Vice President Marketing & Communications – Star India , Vanita Keswani, Chief Executive Officer – Madison Media Sigma. The Jury panel was aided by the parameters, methodology and awards process developed by Ernst & Young (EY).
