Comscore reveals BBC sites in India recorded highest ever unique visitors
BBC sites (consisting of all BBC sites visited by Indian audience) registered 52.5 million unique visitors in India in March 2021, the highest ever. The figures also show that BBC sites grew faster than domestic publishers in the news category across the financial year 2020-21 in India.
The year-on-year growth of BBC sites in 2020-21 over 2019-20 has been notably contributed to by the 35+ age group and female audiences.
Also, BBC sites continue to be the number 1 international news site in India.
Rahul Sood, Managing Director, BBC Global News, India says: “This boost in audience numbers clearly indicates that people are increasingly being drawn towards news brands that are trusted and impartial by nature. As always, we are committed to continue delivering high quality and fact-based journalism that our users across the country know they can rely on.”
Rupa Jha, Head of Indian Languages, BBC News says: “Our ambition is ensuring best journalism that goes further, serving all parts of the audience. Delivering on diversity with a range of stories that we cover is clearly bringing wider audiences to BBC sites .”