TimesNow.in, ETNow.in, ET Now Swadesh and TimesDrive.in gain strong traction
In a rapidly evolving digital landscape, Times Network, India’s premium broadcast network, has cemented its position as a leading digital news publisher, clocking 107 million monthly unique users across its platforms (Comscore: MMX Feb’25).Times Network surpassed legacy digital players, including NDTV (99 million), India Today Group (95 million), Jagran New Media (89 million), The Indian Express Group (76 million)amongst others. This unparalleled digital growth is driven by the strong performances of ETNow.in, ET Now Swadesh, TimesNow.in, and TimesDrive.in, each playing a crucial role in shaping Times Network digital’s leadership in their respective categories.
At the forefront of Times Network’s digital success is ETNow.in, Times Network’s premier English business news platform, which amassed 17.9 million unique users (Comscore: MMX Feb’25), securing the 4th position and remaining the only broadcast business news channel to rank at the top in its category. The leadership extends beyond website traffic, with ET NOW’s YouTube channel registering 30 million video views, reinforcing its role as a trusted platform for financial literacy and business insights.
Further strengthening its foothold in the Hindi business news segment, ET NOW Swadesh, leading with the powerful proposition of ‘Badho Desh Ke Saath’ is driving financial awareness among Hindi-speaking audiences, a key and rapidly expanding demographic. The channel dominated the Hindi business genre and the overall Business genre (English + Hindi) on YouTube with an impressive 77 million video views (Source: Playboard), reflecting its sharp focus on empowering investors across the country.
While business news continues to be a pillar of strength, Times Network is also reshaping the English general news category with TimesNow.in, which has seen consistent growth despite established players in the market. As the second broadcast-backed digital platform to secure a spot in the top three position, with 66.9 million unique visitors (Comscore: MMX Feb’25), TimesNow.in is steadily rising in the rankings, reinforcing its credibility and audience engagement. Delivering sharp, insightful, and in-depth analysis of national and global affairs, TimesNow.in is emerging as the preferred destination for digital-first news consumers, further amplifying the Network’s digital footprint.
Beyond business and general news, Times Network is making its mark into the booming automotive content market. TimesDrive.in, the network’s next-generation auto platform, continues its upward trajectory, engaging 3.5 million unique users (Comscore: MMX Feb’25). Offering authentic & insightful automotive reviews, in-depth analysis, and cutting-edge digital innovations, TimesDrive.in redefines the way consumers engage with the automotive industry.
With consistent growth and high rankings, Times Network stands as a formidable force in the digital media landscape. The Network continues to be the go-to destination for credible, accurate, and insightful news and analysis across English and Hindi general and business news segments, solidifying its position as an industry leader
