Seventynine, part of SVG Media – India’s largest digital media platform today launched appjacketTMPLUS, a new In-App Advertising Platform that brings greater monetization capabilities to app developers and publishers.
appjacketTMPLUS is powered with enhanced features & controls for publishers including but not limited to the world’s first zero buffering and HD-quality video display technology. It also features revolutionary machine learning algorithm for best consumer targeting and reach, and a powerful mediation engine for best in class yield.
appjacketTMPLUS is an incredibly simple and powerful platform that for the first time adds a mediation layer, allowing app publishers to serve video or rich media ads from global networks irrespective of the app user’s location.
Leading app publishers like Nazara Games, Times Internet Ltd., HT Media Ltd, India Today Group, Bhaskar Group, Digivive, Zapak Games, Kompas etc. already use Seventynine’s in-app ad serving technology in their popular apps including Chhota Bheem, Gaana, India Today, Dainik Bhaskar, NexGTV and Live Mint. Seventynine serves in-app video ads to over 50+ million smartphone users in India.
Mustali Kachwala, co-founder at Seventynine said, “With appjacketTMPLUS, we have made in-app advertising even more financially rewarding for mobile app developers and publishers with the inclusion of a powerful global mediation engine. A wealth of user behavior information coupled with complex algorithms will ensure app developer gets maximum revenue at the same time consumer gets relevant advertisements. The new SDK will further strengthen our position as the mobile technology platform of choice, with over 350 leading apps and over 100 advertisers are already using our technology.”
appjacketTMPLUS puts 40+ levers of control over ads served in the hands of app publishers – they can for example control number, timing or even frequency of ads shown to each specific user. Further, publishers using appjacketTMPLUS can offer unprecedented value to mobile advertisers by targeting ads to specific geo-location, type of device used, or even type of content being viewed. For example, a music app like Gaana can serve a specific ad only to listeners of English songs, while serving another ad to listeners of Punjabi songs.
Seventynine’s technology allows publishers to create custom native ad spots at different times of app usage, at start, at exit or while in-use. It further offers native in-app locations for serving ads of different formats, including high-quality zero-buffer video ads, rich media ads with multiple calls-to-action, Interstitials or static banners. appjacketTMPLUS supports more than 10 innovative ad formats and engagement actions, provides built-in DMP and is compliant with leading international formats and industry standards.
As part of appjacketTMPLUS, Seventynine will offer its technology and technical support to large App publishers who maintain their own sales teams, and are looking for a robust solution to enhance their inventory offerings.