VivaConnect, India’s Largest Voice & Missed Call Company, took customer engagement to another level with its recent campaign for Zee Talkies.
As an entertainment channel, Zee Talkies wanted to gratify loyalty and maximize viewer’s engagement. Hence, on the lines of a concept suggested by them, VivaConnect arranged to run a contest to engage viewers through a simple action of giving a missed call, backed by gratification in the form of cash.
Titled as ‘Daba Bot, Milel Note’, a five-hour contest conducted (Monday to Saturday) from 7 pm to midnigh followed by Sundayfrom 12 pm to midnight. The Contest was promoted across various platforms by Maharashtra favorite youth icon Dagdu from Timepass i.e. Prathamesh Parab. The viewers had to answer film-based questions by simply giving a missed call on the number mentioned against the correct option. A mega-prize of Rs.9999 while others got a chance to win cash up-to Rs.5000 on a daily basis.
Every day winners were announced on Zee Talkies website which led to increased credibility. In all, over 650 winners were announced. Approximate 3 lac on an average missed calls were received on a daily basis while the count reached 9 lac on Sundays. With the overall missed call count being more than 1.3 crore, the channel was overwhelmed with the voluminous participation; the fact being that the contest was through a simple-action: Missed Call!
Appreciating this, Zee Talkies Business Head, Bavesh Janavlekar, says “We take great pride in proclaiming that this unique consumer engagement initiative has garnered an unprecedented response, making it the biggest engagement contest of Maharashtra. On behalf of Zee Talkies, I would like to thank the audience of Maharashtra for supporting us through all our initiatives. We promise to provide wholesome entertainment for our audiences in the times to come.”