Spiral Content has appointed Ivor Soans to lead its Editorial Services offering.
He comes from Network18,where he was Managing Editor (Enterprise Technology) and Senior Editor, Firstpost.com.
Ivor has been a business journalist for more than 17 years, with experience across Print, Television and Digital. He has been a key correspondent for several top technology media brands, with several high-impact news and analysis pieces to his credit. He was also involved in Network18 television shows on CNBC-TV18/CNBC Awaaz, besides being an industry speaker at leading events.
Commenting on his move to Spiral Content, Ivor said”Having seen content evolve over the years that I have covered the technology sector, I believe that 2016 will be the year when content will perfectly align with intelligent technology platforms. This in turn brings incredible new opportunities for marketers. I am very excited to be part of the Spiral team.I look forward to us leading this space with our rich experience, unique skillsets and innovative technology as we transform opportunities into success stories for our clients. ”
As Editorial Director, Ivor will work closely adding his expertise to marketers and their brands digital content needs. Spiral Content CEO Rajan Srinivasan says “By bringing together the best of technology and people, Spiral Content is even more geared to meet the marketer’s content requirements. Ivor brings considerable experience in the branded content genre and is an asset to this new age engagement business.”
Spiral Content is building tools and adding expertise to help brands become publishers. They launched a content marketplace – Scatter – in end January 2014.