Red FM officially partnered with popular international vlogger -‘Superwoman’, Lilly Singh to launch her 1st book – ‘How to be a Bawse’
India’s most awarded and largest private radio network, 93.5 RED FM, was the official radio partner for Lilly Singh who is a Canadian YouTube personality, vlogger, comedian, writer and actress. She is better known by her YouTube username II Superwoman II. Lilly Singh’s 1st book called ‘How to be a Bawse’ is based on her life experiences of what she has learned about achieving success and happiness.
Lilly started her journey seven years ago and is now the highest paid YouTube influencer. She is known for her quirky takes on social issues and pun-intended videos with a touch of sarcasm. With more than 11 million subscribers on video streaming site YouTube, superwomen returned home to India on a 3-city tour for her launch. The book is a definitive guide to being a BAWSE—a person who exudes confidence, reaches goals, gets hurt efficiently, and smiles genuinely because they’ve fought through it all and made it out the other side.
Giving access to ‘Superwoman’ for fans in India, Red FM organized a contest that was moderated by Red FM’s renowned RJ Malishka at a 5-star property of South Mumbai. 4 Super Fans and lucky winners got the chance to meet Lilly during her visit in India. Lilly surprised her fans by coming out of the backdrop when they were least expecting. She started her 3 city book launch from Mumbai followed by Hyderabad and ended with New Delhi.
Speaking about the partnership Nisha Narayanan, COO, Red FM said, “Lilly ‘Superwoman’ Singh is nothing short of change, with the tongue firmly in the cheek. Red FM is delighted to partner with her as the official radio station for the launch of Lilly’s first ever book, ‘How to be a Bawse’. She has over a million fans globally, who are only inspired by her to believe and achieve, all that they desire. In a way, Red FM relates with Lilly Singh. Her bold voice on everyday matters, an instant connect with smart audiences, the uncanny knack to influence minds and above all, the hilarious cynicism; all of it is a feast for the fiery”
