Malayalam general entertainment channel, ZEE Keralam came up with a special idea to celebrate motherhood and honour the extraordinary contributions of all mothers behind the screen who relentlessly put their heart & soul into weaving wonders in the lives of the audience, with the campaign theme #RealMothersbehindtheReel.
Honouring the real mothers through the brand’s Social Media platforms, Zee Keralam recognized the mothers who are not only stars in real life but also excel at the workplace. This special campaign by Zee Keralam honoured all mothers from programming staff to agency partners to housekeeping staff.
Zee Keralam the Malayalam GEC which launched in 2018 with the brand promise – ‘Let’s Weave Wonders in Life;’ continues its efforts in meeting the ever-evolving entertainment needs of the audience through content rooted in culture.
