Business Today TV is delighted to announce a remarkable surge in audience engagement and video views on its YouTube channel in FY2024.
The platform has witnessed an extraordinary increase, with a remarkable 508% surge in monthly average reach and a staggering 412% increase in monthly average video views over the past year. The skyrocketing numbers reflect a thriving community of engaged viewers in the segment looking for authentic sources of stock market and business fare.
(Source: Comscore | VMX Multi-platform | India | Business Today Channel @ YouTube | Average Monthly Video Views and Average Monthly Reach | FY24 vs FY23).
Success for Business Today TV extends beyond numerical achievements and is rooted in the compelling narratives and connections fostered with its audience. The commitment to crafting impactful content has delivered tangible outcomes, as indicated by the Comscore Social report. Business Today TV has outperformed competitors like CNBC TV18 and secured the top spot in January 2024 for video views. Business Today TV surpassed CNBC TV18 6 times in monthly video views; 3 times in FY2023 (Apr’22, Aug’22, and Mar’23) and thrice in FY 2024 (Aug’23, Jan’24, and Mar’24). Once again, in April 2024, Business Today TV outpaced CNBC TV18, showcasing its prowess in business and economic reporting.
(Source: Comscore Social | India | Monthly Views (Total) YouTube | India | Custom list of Business News YouTube Channels).
The team at Business Today TV acknowledges that this growth would not have been possible without the unwavering commitment of its members and the trust of its audience. The organization remains steadfast in its mission to provide high-quality content that remains pertinent in the dynamic media landscape.
