The Channel ranked #1 on YouTube in September & October clocking over 1.3 billion views
The Channel registered over 40 million hours of watch time in two months
Times Now Navbharat, India’s leading Hindi news channel, solidifies its leadership by consistently dominating YouTube, amassing 1.3 billion video views in September and October, registering 570 million and 811 million video views respectively (Source: YouTube Dashboard). Displacing legacy digital players, the channel clocked a cumulative 43.1 million hours of watch time in two months (Source: YouTube Dashboard) reinforcing its position as the preferred platform of choice for the audience. The channel’s outstanding performance can be attributed to its in-depth news coverage, exclusive digital content, and a diverse range of programming that resonates with various viewer segments.
Since its inception, Times Now Navbharat has demonstrated promising growth, establishing itself as a force to be reckoned with in the Hindi news genre. As a noteworthy milestone, the channel crossed 5 million subscribers in August 2023 and has since successfully added over 1 million subscribers every 45 days (Source: Playboard/Socialblade). By consistently building a strong affinity with its viewers, the channel surpassed 14 million YouTube subscribers as of November 8, 2024, securing its position as a leading player in the digital news ecosystem and setting new benchmarks for audience engagement and reach. ‘The latest 1 million subscribers were acquired in the past 30 days itself.
Times Now Navbharat remains committed to delivering impactful engagement for advertising partners, providing access to a discerning audience that values credible, transformative content. The channel continues to invest in enhancing its audience delivery platform, ensuring brands gain from even more targeted reach and heightened viewer engagement.