Khaitan & Co launches ‘Frames & Frameworks: 2025 Legal Guide’ for India’s Media & Entertainment Industry
India’s Film industry is set to reach INR 23.8 crores by FY 2026; Online Gaming market to hit INR 53.8 crore gamers by FY 2028.
The report examines the impact of artificial intelligence on content creation, the rise of OTT platforms, and a changing regulatory landscape.
Kevin Vaz, Chairman, FICCI Media & Entertainment Committee and CEO – Entertainment, JioStar commented, “Regional language content has emerged as a force to be reckoned with in India’s M&E landscape. Audiences have always gravitated toward authentic, culturally rooted storytelling, and, of late, regional content creators have captured the imagination of audience pan-India and across the globe through cinema and streaming. The rise of regional stars, crossover collaborations, and multilingual releases signals a future where Indian storytelling is increasingly global. Television continues to retain its position as a dominant pillar of the M&E sector, commanding over 30% of the total market share and maintaining its status as the mass and affordable medium both for consumers and advertisers. Alongside this, the creator economy is reshaping the media and advertising landscape.”
Harsha Vardhan Agarwal President, FICCI and Vice Chairman and Managing Director, Emami Limited said ,“The Media & Entertainment (M&E) industry is one of the most dynamic and influential sectors in the global economy, shaping narratives, fostering cultural exchange, and driving innovation. With a market value of US$2.32 trillion, the global M&E landscape is undergoing a transformation, powered by digital advancements, evolving content consumption patterns, and the rise of new-age technologies. India, with its vibrant creative ecosystem and rapidly growing digital infrastructure, is uniquely positioned to play a defining role in this evolution.”
Tanu Banerjee, Partner, Khaitan & Co commented, “The Indian M&E sector has undergone massive transformation over the years, driven by advancements in technology, easier access to internet, widespread adoption of digital mediums and the Government’s continued efforts to improvise digital infrastructure. Whether it’s consumption of content on OTT platforms, streaming music, social interactions, gaming, watching live events, knowledge, education, advertising or commerce— digital mediums have taken center stage, while traditional mediums like print, television and radio continue to grow and equally benefit from technological progress. ”