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14 Feb 2025 16:25

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Indian brands on a remarkable growth trajectory in 2025

A new Brand Finance report reveals Indian brands see significant growth in 2025, with Tata leading the way

Infosys has the highest compound annual growth rate among IT Services brands over the past 5 years at 18%

Tata Group retains title as India’s most valuable brand, surpassing $30 billion for the first time

LIC has emerged as the fastest-growing Indian brand, achieving a remarkable 36% growth

Three banking brands raced their ways to the top 500 brands

Apple is once again the world’s most valuable brand, with Microsoft and Google claiming 2nd and 3rd

Tata Group (brand value up 10% to USD31.6 billion) has maintained its position as the leading Indian brand in the Global 500, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. It continues to hold its place in the top 100, ranked at 60, while preserving its prestigious AAA- brand strength rating.

Brand Finance’s market research data highlights significant growth among several leading brands in the diversified sector, driven by Tata Group. Larsen & Toubro Group (L&T) (new entrant with brand value at USD7.4 billion) made a strong debut in the sector, alongside a prestigious AA brand strength rating. Bajaj Group (brand value up 23% to USD6 billion) has experienced impressive growth, while Mahindra Group has also increased its brand value by 9% to USD7.2 billion, commanding an AA+ brand strength rating. Wipro Group (brand value up 2% to USD6.7 billion), retains its AA+ brand strength rating. Reliance Group (brand value up 17% to USD9.8 billion) has achieved an AA- rating. These remarkable gains underscore the strength and resilience of the Indian conglomerates in the global market.

LIC (brand value up 36% to USD13.3 billion) has made an impressive leap in brand value while preserving its prestigious AAA brand strength rating. This increase is partly driven by LIC’s strong Brand Strength Index (BSI) score performance of 88 out of 100, the highest score among Indian brands ranked in the global ranking. The company’s rising familiarity and consumer choice metrics have further boosted its BSI score. LIC is strategically expanding its portfolio, particularly in the health insurance sector, where it is exploring the acquisition of a majority stake in a standalone health insurance company. This move is aimed at diversifying its offerings and tapping into the rapidly growing health insurance market, contributing to its improved brand value and BSI growth.

HDFC Group (with brand value at USD14.2 billion), SBI Group (with brand value at USD9.6 billion),and ICICI Group (with brand value at USD6.4 billion) have all made notable entries into the global ranking this year, marking a significant achievement for India’s banking sector. They highlight the growing strength and influence of Indian banking brands on the global stage, driven by their strong financial performance and expanding market presence.

Several other Indian brands from various industries have made notable strides in the 2025 global ranking, reflecting their strong market presence and growing influence. In the oil & gas sector, Indian Oil (brand value up 9% to USD5.5 billion), reinforced its status as a key player in the global energy sector.

Airtel (brand value at USD7.7 billion) has maintained its position, showcasing resilience in the competitive telecommunications industry. Making its debut in the 2025 rankings, Jio Group (new entrant with brand value at USD6.5 billion) marks a significant milestone for the telecommunications giant as it expands its global footprint.

Infosys (brand value up 15% to USD16.3 billion) has climbed to the 132nd spot in the Global 500 ranking and is recognised as the world’s third most valuable IT Services brand for the fourth consecutive year. The brand has also achieved the fastest compound annual growth rate (CAGR) in brand value (18%) over the last five years among IT Services brands. Bolstered by the robust leadership of CEO Salil Parekh, Infosys has redoubled its relevance in the AI-first world and consistently delivered strong performances and innovation in the rapidly evolving digital services landscape

David Haigh, Chairman and CEO of Brand Finance, commented: “Our analysis of what brands have grown the most since 2020 reveals that technology companies do not have a monopoly on sustained brand growth. This longer-term view also reinforces another important global trend: how Chinese brands like TikTok, Pinduoduo, and BYD lead the charge by creating value and challenging established brand leaders. As China continues to refine its brand-building strategies and focus on quality, we expect to see more C “Infosys has demonstrated remarkable growth over the past five years, achieving the fastest CAGR among IT services brands. The company has strategically prioritised innovation and emerging technologies, with a strong focus on generative AI. Infosys has also consistently leveraged high-profile sponsorships and strategic partnerships, intensifying its brand visibility and market presence in recent years. This commitment to technological innovation and strategic brand positioning has not only enhanced Infosys’ brand value growth but has also strengthened its brand on the global stage, reflected in an enhanced brand strength score and an impressive AAA rating.

Ajimon Francis, Managing Director India, Brand Finance, commented: “Indian brands are making a powerful mark in the global rankings, with companies like Tata Group, Reliance, Infosys, and LIC leading the charge. Their impressive growth and strategic expansion reflect India’s rising influence in diverse sectors, underscoring the nation’s excellence and global competitiveness”.

Global Insights: Apple, Microsoft, and e& Lead the Charge

The strong performance of ASEAN brands aligns with global trends highlighted in the Brand Finance Global 500 2025 ranking. Apple is once again the world’s most valuable brand, with its brand value rising 11% to USD574.5 billion. This growth keeps Apple ahead of its closest rival, Microsoft, whose brand value grew 35% to USD461 billion. Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world’s most valuable brand since 2021. Google, the world’s third most valuable brand, saw its brand value increase by 24% to USD413 billion. Ongoing investments in AI have enhanced Google’sreputation for innovation whilestrengthening its consumer appeal and trust.

Meanwhile, e& recorded a staggering 701% growth in brand value, reaching USD15.3 billion, driven by a unified brand identity and global expansion. WeChat retained its title as the world’s strongest brand, achieving an unrivalled BSI score of 95.2 out of 100.

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