The Festival of Media Asia Pacific Awards announced the winners of its 2016 awards programme. Hosted in Twitter’s regional headquarters in Singapore, MediaCom won six awards for three campaigns from across the region. Winning six of their 15 shortlisted campaigns, this has been the best performance the agency has achieved at the annual festival to date converting 40% of their shortlists to wins.
Rewarding the best in media thinking, The Festival of Media Asia Pacific Awards is the only awards ceremony dedicated to the evolution of media by celebrating the best in media thinking and communications across the APAC region.
MediaCom is thrilled to be amongst the winners selected by a senior panel of industry experts, consisting of agency heads and global brand marketers, led by Rahul Welde, Regional Vice President Media, Unilever and Margot Torres, Executive Vice President & Deputy Managing Director, McDonald’s Philippines.
MediaCom received the following awards:
Gold: Best Communications Strategy | Bank of New Zealand (BNZ), Show Me The Money!
Gold: The Effectiveness Award | P&G, Ariel Removed the Stains of Social Inequality
Silver: Best Communications Strategy | P&G, Ariel Removed the Stains of Social Inequality
Silver: Best Content Creation Award | P&G, Duracell Firies
Silver: Best Entertainment Platform | P&G, Duracell Firies
Bronze: Best Launch Campaign | P&G, Ariel Removed the Stains of Social Inequality
Gold winning campaign, ‘Ariel Removed the Stains of Social Inequality’, from MediaCom India, challenged the norm by asking men “Is laundry only a woman’s job?” This brought the debate of equality to the forefront. Men in India spoke up and pledged to contribute to household chores. To support this movement, Ariel launched a new His ‘n’ Hers pack containing detailed instructions, which helped men with their laundry duties. The campaign became a unique and emotional equality platform for Ariel – and will be leveraged for years to come.