The Lisbon International Advertising Festival is based in Lisbon and its ambition is to become one of the major advertising annual festivals worldwide.
This is a one-day festival that aims to reward the best work in the creativity and communication areas on an international scale.
LIAF has the support of the Lisbon City Council, which is its Main Sponsor.
LIAF’s website, www.lisbonadfestival.com, has been luanched, and it is already possible for agencies to enter their best work. Entries are open until 29 July.
One of the festival’s special features is that it has two groups of judges. There is a Grand Jury who will vote online and who will be responsible for choosing the shortlists in each category, and an Executive Jury, who will meet in person in Lisbon in order to make the final selection of the big winners.
LIAF intends to be, as of now, “the most local of all global festivals”, since, in addition to the regular prizes given by category, there are also Local LIAFs, which will award prizes to the best entries in each region in each category.
The festival will last for only one day, taking place on 14 September at Cinema São Jorge, one of the most important theatres in Lisbon. Besides the awards ceremony, the event will also include several conferences with some of the biggest names in advertising creativity.
Soon LIAF’s organization will announce the Executive Jury members, as well as the respective Jury Chairman, who will preside over the selection of works.
