Aaj Tak Bangla, the leading Bengali YouTube channel from the stable of India Today Group, marked a significant achievement by surpassing 1 million subscribers within a mere one year and five months since its launch.
Breaking away from conventional news reporting, Aaj Tak Bangla has captured over 30 million views on YouTube in a month (Source: vidiQ | YouTube Video Views | 1-31 Jan-2024) with its refreshing and dynamic approach. The channel, led by News Editor Showbhik Chowdhury and Input Editor Indrajit Kundu, has become the go-to source for news-hungry intellectual Bengali audiences, delivering an impressive 3k+ news stories in a month.
In addition to its ground-breaking news coverage, Aaj Tak Bangla has ventured into infotainment news, carving a unique space in the media landscape. This diverse content strategy has garnered a niche viewership, establishing the channel as a trendsetter in the digital news arena. One of the standout features of Aaj Tak Bangla over the past year is the introduction of AiNA, the world’s first Bengali AI Anchor. This groundbreaking move has set-forth a new standard in news presentation, showcasing Aaj Tak Bangla’s commitment to innovation and staying ahead of the curve.
Aaj Tak Bangla has also emerged as the largest Bengali News Media WhatsApp Channel, amassing an impressive following of 1.28 Lac within just three months. This achievement surpasses the nearest competitor, who lags behind with only 80,000 followers. The rapid growth of the WhatsApp channel reflects Aaj Tak Bangla’s commitment in engaging its audience across various platforms.
In an industry where traditional media adapts to new formats, Aaj Tak Bangla stands out as a true trendsetter, challenging mainstream media and establishing itself as a force to be reckoned with. The channel’s rapid growth and unwavering commitment to quality content have positioned it as a key player in the evolving digital news landscape.