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08 Sep 2024 07:41

OTT & Streaming Sports Marketing The Latest

ZEE5 Expands Sports Content with Live Streaming of Calcutta Football League Matches

ZEE5, India’s largest home-grown video streaming platform, is thrilled to announce its partnership with the Calcutta Football League, a historic football competition in West Bengal organised by the Indian Football Association. As a part of the partnership, the fans can now stream all the top matches live on ZEE5. This collaboration aims to captivate audiences, especially the fervent supporters of East Bengal and Mohun Bagan, given their immense passion for the sport.

Kicked off on the 27th of June, The Calcutta Football League will continue till the 30th of September with ZEE5 featuring 26 teams divided in two groups of 13 teams playing a total of 199 matches. The tournament includes iconic teams such as Mohun Bagan SG, East Bengal FC, Mohammedan Sporting Club, and Diamond Harbour FC, amongst others. To cater to a diverse array of audiences, the matches would be streamed both in Bangla and English commentary, ensuring that fans can enjoy routing for their preferred team in their language of choice. Additionally, ZEE5 will offer Video on demand (VOD) content, highlighting the best goals and key moments from the matches for fans to get up to speed with the league at their convenience even if they miss a few matches.

Manish Kalra, Chief Business Officer of ZEE5 India stated, “We are delighted to partner with the Calcutta Football League to bring our audience an immersive football streaming experience. This partnership not only highlights ZEE5’s commitment to delivering high-quality sports content but also celebrates the rich football culture of Bengal. It exemplifies our dedication to pushing boundaries and ensuring a comprehensive viewing experience for our viewers.”

Anirban Dutta, Secretary of the Indian Football Association said, “We are thrilled that this deal has come to fruition, as it marks the first time the Calcutta Football League will be broadcasted on a major platform like ZEE5. This is a significant step forward for the league and its fans.”

Last year, ZEE5 partnered with Big Bang Media to bring one of the biggest esports tournaments, IESF Big Bang Asia Open 2023. The tournament had over 80,000 participants from across 40 countries in Asia and the Middle East. Following the big success of The DP World International League T20 Season 2, ZEE5 is also set to air the Third season of ILT20 starting on January 11, 2025, featuring 34 matches culminating in the final on February 9, 2025.

 

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