A strategic collaboration between MY FM and Honda BigWing, marked by a massive footprint across 16 cities, 250 on-ground activities and over 11,000 test rides.
After the phenomenal success of last year’s Honda BigWing Campus WingRiders, MY FM and Honda BigWing returned with an even bigger, bolder and more vibrant initiative – MY FM Fresh Face.
Designed to tap into the raw talent and youthful energy of India’s Tier II & III cities, this year’s initiative emerged as the ultimate campus engagement activity across 6 key states – Punjab, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan and Maharashtra.
The campaign created a significant impact across 16 cities, with 250 on-ground activities and more than 11,000 test rides. Complemented by strategic dealer activations, the initiative further strengthened Honda BigWing’s brand connect and visibility among the youth in Tier II and III cities.
The initiative generated engagement, amplified brand resonance for Honda BigWing, and reaffirmed MY FM’s position as a leading force in regional youth activation.
As campuses buzzed with talent and energy, Honda BigWing Fresh Face proved to be a high-impact campaign that celebrated youth, encouraged self-expression and built lasting brand relationships.