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23 Nov 2024 00:12

Sports Marketing The Latest

Punjab Football Club Inks Partnership with Gold’s Gym India

Punjab FC, has announced an official partnership with one of the largest international gym chains in the world — Gold’s Gym — who come on board as the Club’s Official Fitness Partner ahead of the 2023-24 Indian Super League season.

This is Punjab FC’s first season in the ISL, and the Club will play their next match away against Chennaiyin FC on the 22nd of October.

“Football is a game for those who have a lot of discipline, perseverance, and zeal to work on their goals. It was a similar journey for Gold’s Gym, and the brand aims to ignite the spark in every Indian to embark on their fitness journey. We immensely value this association,” said Ms Shraddha Sheth – Head Gold’s Gym India.

Headquartered in Dallas, Texas and originally founded by Joe Gold in Venice Beach, California, Gold’s Gym is an American chain of co-ed fitness centres, recognized for its passion, unique heritage, and experience in the field of fitness and lifestyle over 58 years. Gold’s Gym has locations across six continents, with over 150 gymnasiums spread across 95 cities in India.

Speaking about the partnership, Football Director of Punjab FC, Nikolaos Topoliatis said, “Football and fitness go hand in hand and we are excited to have Gold’s Gym on board with us as our Official Fitness Partner for the ISL 2023-24 season. With this partnership, we shall be able to elevate our fitness level as we move forward into the season.

Sporting Group International, a leading sports agency with offices across Europe and India played a pivotal role in facilitating this valuable partnership.

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