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23 Nov 2024 08:23

Sports Marketing The Latest

Eurosport India Reacquires Broadcast Rights for MotoGP™ 2024-2026 Season

The 2024 MotoGP World Championship season is set to feature an exciting lineup of 21 races, kicking off with the highly anticipated QatarGP on 8th-10th March.

With the addition of MotoGP, Eurosport India expands its motorsports offerings, including NASCAR, the Bennetts British Superbike Series, etc.

Eurosport India made a significant announcement today by reacquiring the broadcast rights for MotoGP in India and the South Asia region. Eurosport India, from the house of Warner Bros. Discovery and the go-to destination for passionate sports fans, has been the home for motorsports in India. With its wide range of properties, it has signed a three-year deal with Dorna, the commercial rights holder, to broadcast the top-class motorcycle racing series, MotoGP.

Eurosport India initially secured the rights for MotoGP from 2020 to 2022, igniting widespread enthusiasm and awareness for the sport throughout India. Now, as MotoGP makes its way back to Eurosport for the 2024 season, fans can anticipate an exhilarating 21-race calendar kicking off with the QatarGP on March 8-10, 2024. Eurosport India has obtained the broadcast rights for MotoGP in India thanks to a new agreement with Dorna via Fairstreet Sports, the promoter of the Indian Grand Prix.

Mr. Anurag Singh Thakur, Honourable Union Minister, Ministry of Information and Broadcast and Ministry of Youth Affairs and Sports said- “We are delighted to welcome Eurosport as the TV broadcast partner for MotoGP in Bharat. This collaboration between Eurosport and MotoGP is not just about bringing the world’s premier motorcycle racing to our screens; it’s a testament to the growing appetite for international sports in Bharat. I am profoundly encouraged by the potential this partnership holds for elevating the sports broadcasting infrastructure and culture in our country. It will undoubtedly inspire more young athletes and enthusiasts to pursue their passion for motorsports, contributing significantly to our nation’s sporting legacy.”

Daniel Rossomondo, Chief Commercial Officer – Dorna Sports said, “Eurosport is a pre-eminent destination for sports fans as well as a hub of motorsport in India. We believe this makes Eurosport the perfect platform to showcase this exhilarating sport to all our fans in India. I’m excited to see 2024 get in gear and I know that our riders can deliver an outstanding performance for everyone to enjoy.”

Arjun Nowhar, General Manager – South Asia, Warner Bros. Discovery, said, “We are delighted to announce the return of MotoGP to our loyal fans across India. It brings us immense pleasure to see fans throughout the country enjoying all the races from the comfort of their homes, and we eagerly anticipate the second MotoGP Bharat race later this year.”

He further added, “As a brand, we are committed to providing the best viewing experience for sports fans across the board. We strive to offer uninterrupted and seamless experiences, tailored to their preferences and passions.”

Pushkar Nath Srivastava, CEO, Fairstreet Sports said, “We are thrilled to join synergies with Eurosport for the broadcast of MotoGP Bharat. This partnership marks a significant step towards giving MotoGP fans in India and worldwide a thrilling experience via Eurosport’s extensive linear coverage of the sport and their commitment to deliver high quality viewing experience. We look forward to working together and expanding the reach of the sport to existing and new fans alike.”

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