New data from Brand Finance shows Taj’s brand value grew 22% year-on-year, reaching a total brand value of $664 million
Taj rises six positions to rank as the world’s 22nd most valuable hotel brand
Taj named the world’s strongest hotel brand in the Luxury Hotels sub-rankings
Hilton is the world’s most valuable hotel brand for the 10th consecutive year, brand value up 30% to $15.1 billion
India’s renowned hotel brand, Taj, recorded a 22% year-on-year growth in brand value, rising from USD545 million in 2024 to USD664 million in 2025, according to the Hotels 50 2025 report by Brand Finance, the world’s leading independent brand valuation consultancy. The brand moved up six places from 2024 to emerge as the 22nd most valuable hotel brand ranked in the world.
Taj also retains its position as the world’s strongest hotel brand ranked, earning a Brand Strength Index (BSI) score of 92.2/100. Its strong performance in FY2023–24 reflects the momentum of India’s post-pandemic travel recovery, with domestic growth boosted by sustained demand and disciplined cost management. According to Brand Finance’s research data, the Indian hospitality group stands out in its domestic market, with top scores in brand knowledge and customer consideration.
Additionally, Taj is the world’s strongest hotel brand ranked in the Luxury Hotels 2025 sub-ranking. The brand’s success is largely due to its strong reputation for luxury and service, evident in its high scores across the awareness, familiarity, and preference metrics among Indian consumers.
Ajimon Francis, Managing Director, Brand Finance India, commented: “India’s hotel sector is not just growing, it’s accelerating. This year’s uplift reflects more than just a rebound in travel; it signals how homegrown brands are becoming more strategic in how they communicate value, build guest loyalty, and compete with global players by strategically expanding into MEA and Europe. Taj’s continued strength is a standout example of how a brand rooted in tradition can stay relevant by adapting to changing expectations while remaining deeply connected to its markets.”
Global Insights
Hilton has retained its position as the world’s most valuable hotel brand for the 10th consecutive year. Hilton’s brand value increased 30% to USD15.1 billion, with the group expanding its global footprint and strengthening its offering in the luxury and lifestyle space.