The Smartech webinar enlightened 150+ modern marketers on the best way to take App Push Notification Delivery rates to ~85% from a low ~65%
Netcore Solutions, a global marketing technology company recently conducted a webinar for mobile & app marketers that highlighted the importance of ‘Push Amplification’ to achieving success with their App Push Notification Strategy.
Also revealed were two key hacks towards boosting delivery rates and CTRs effectively. Smartech ‘Push Amplification’ enables marketers to override the issues with push notification delivery rates, caused mainly due to OS-level restrictions on Android & iOS, and especially on devices by Chinese OEMs. Thus, marketers can focus on increasing their final conversion rates, resulting in an improved marketing ROI.
Pradyut Hande, Senior Growth Marketer & Product Evangelist, Smartech, who conducted the webinar last week explained, “Push Notification campaigns are now central to a mobile marketing strategy. The two key factors for a successful push notification strategy are personalisation and deliverability. Smartech helps with both, as it boosts the Push Notification delivery rates by up to 20% through its ‘Push Amplification’ feature.”
For app marketers today, it is critical to ensure that app users remain active across the entire app-user life cycle. App Push Notifications (APNs) are being increasingly used as an engagement channel to target users that are inactive or not directly active on the app. APNs are a fast-growing channel as it shows better engagement rates than even emails. Its performance can be further improved with the use of Artificial Intelligence, which makes the process of targeting even more precise and predictive.
Data is the back-bone of any marketing campaign, and it is derived from user behaviour across various channels and devices. Analysing this data helps app marketers craft personalised and contextual app push notifications to suit the user’s profile, with send-time and subject-line optimisation, for even greater success.
Two hacks: Personalisation and Deliverability
Personalisation
Content Optimisation: The objective here is to capture the user’s attention right at the very onset of your interaction. You address the user by their name, and also predict what exactly they might be looking for. This is how you increase your chances of conversion through higher open rates and CTRs. An e-commerce fashion portal recently registered a 20% increase in their Push Notification open rates by using content optimisation.
Send Time Optimisation – STO: Targeting users at the time they are most likely to ‘engage’ with you. Smartech uses the user’s historical behavioural & transactional data to recognise patterns that then help you identify the ‘best time’ to send your communication to a particular user. This makes sure that your Push Notification is delivered at the right time, for that elusive ‘top of the mind’ connect.
An Indian Bank recently saw a 25% boost in user engagement by using STO in its Push Notification campaign. For a food delivery app the objective is to track user behaviour and then provide them recommendations pertaining to their choice of restaurants and cuisines, thus contextualising/personalising your Push Notification.
Deliverability
• Mobile marketers have noticed that FCM (Firebase Cloud Messaging) & APNS (Apple Push Notifications) gateways do not guarantee the delivery of push notifications.
• Chinese OEMs also are known to be block push notifications as a part of restricting background processes to optimise battery usage and other functionalities.
As a result, average push notification delivery rates hover around 60-65%, resulting in poor customer engagement and therefore, lower app user retention rates. Marketers can boost these delivery rates by up to 20% with Smartech Push Amplification.
As a result, average push notification delivery rates hover around 60-65%, resulting in poor customer engagement and therefore, lower app user retention rates. Marketers can boost these delivery rates by up to 20% with Smartech Push Amplification.
For more insights, watch this on-demand webinar at https://www.netcoresmartech.com/resources/webinars/2-bulletproof-hacks-to-increase-daus-on-your-mobile-app
