American Tourister is turning up the summer vibe with its latest travel anthem that’s already crossed 10 million views! Featuring Bollywood’s young icons Ananya Panday and Siddhant Chaturvedi, the peppy new music video is part of the brand’s fresh campaign, “Everyone’s In”, crafted by Famous Innovations in collaboration with Sony Music.
What makes this anthem even more special is that Siddhant Chaturvedi himself has lent his voice alongside the talented Jonita Gandhi, marking a new chapter in his creative journey. The track, composed and penned by hitmaker Vayu Shrivastava, perfectly captures the spirit of carefree travel, spontaneous moments, and the joy of inclusivity.
Bringing the idea of open, welcoming travel to life, the music video is directed by Shashanka Chaturvedi and produced by Good Morning Films. Whether it’s catching sunsets, sharing laughs on the road, or making memories with new friends, the video reminds audiences that travel becomes truly special when everyone feels they belong.
Speaking about the campaign, Raj Kamble, Founder & Chief Creative Officer, Famous Innovations, shared, “This campaign is a reflection of a simple thought—travel is better when no one feels left out. The music, cast, and storytelling all come together to echo that sentiment in an authentic and uplifting way.”
Kumar Ahuja, Chief Revenue Officer, Sony Music Entertainment India, added, “We’re excited to partner with American Tourister for the ‘Everyone’s In’ campaign. At Sony Music, we believe music doesn’t just enhance storytelling—it drives it. We are proud to bring our creative and music marketing expertise to amplify and enrich the brand’s message through a music-driven campaign that genuinely connects with audiences.”
Anushree Tainwala, Executive Director Marketing at Samsonite, said, “‘Everyone’s In’ is more than just a campaign. It’s an invitation to be part of something shared and joyful. This music video brings that spirit to life.”
Released first on Sony Music India’s YouTube channel and now live across all major streaming platforms like Spotify, JioSaavn, and Apple Music, the travel anthem has quickly found its way into summer playlists across the country. The music video is also being supported by a wide-reaching TVC, outdoor, and digital push, making sure everyone joins the celebration of travel and togetherness.